Month: April 2016
“Gold is proved by touch.” — French proverb
So let me tell you a little story about my friend, Jackie. Jackie started a company called, “My Story.” She is a self-made businesswoman, a go-getter, an avid runner, a beautiful person, and single. For years, Jackie wanted a child. She attempted – more than once – to have a baby via in vitro, but it wasn’t in the cards for her because Mother Nature had much better plans. In late 2013, Jackie adopted Julia, a gorgeous redheaded baby girl, and to celebrate this pinnacle day in her life Jackie purchased for herself a “push” present: a 1960’s vintage Rolex in 18K yellow gold.
Jackie’s purchase isn’t so uncommon, though, as women drive 70% to 80% of all consumer purchasing. And according to a 2015 article on Forbes.com, that purchasing is made through a combination of their buying power and their influence, meaning that, “even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.”
Now let’s look a little more closely at gold as it pertains to Swiss watches. I, myself, own a late 1940’s Longines in white gold, and while a few of my other Swiss watches are made in alternate materials, it’s that watch that I most enjoy wearing and it’s the one that receives the most attention. Nearly a half-million gold watches are made in Switzerland annually, and while gold and other precious metals only make up 2% of the overall units sold worldwide according to the Federation of the Swiss watch industry, they make up the highest percentage of the value category at 39%, with Rolex producing more than 200,000 units alone, per year.
I recently had the pleasure of hearing Eric Wind – Vice President, Senior Specialist of Watches for Christie’s – teach a seminar on vintage watches at the American Gem Society Conclave in Washington D.C. When I asked Mr. Wind what the highest price ever paid for a vintage wristwatch at Christie’s was, he told me $5.7 million ($5,708,885 to be exact), back in 2010. According to Christie’s website, the watch was an 18K yellow gold signed Patek Philippe Perpetual Calendar with moon phases and a Tonneau-shaped case that was manufactured in 1943 – a year that saw few 37+mm cases made. In fact, if we take a look at the most expensive watches ever sold at auction – both wristwatches and pocket watches – seven out of the top ten had gold cases.
But numbers aren’t everything when it comes to emotion. Gold makes us feel something. It represents more than prestige, though it has diligently made its place in history as the alloy that portrays wealth, stature, and accomplishment. Gold stands for dedication. It is the trophy one most covets as an Olympic athlete. It has coated the walls and domes of some of the most visited churches and state houses in the world. It adorns the fingers of lovers, the necks of mothers, and the wrists of many, many others. Gold has throughout time held its place in history, and to quote the late German-born economist, Hanz Sennholz, “No other commodity enjoys as much universal acceptability and marketability as gold.”
Personally, the attribute I most admire in a gold watch beyond it representing wealth or worthiness is its wearability. Yellow gold, as most of us know by now, is and has been for years the go-to metal for fashion jewelry and there’s a reason for that. Yellow gold can be worn on a red carpet as easily as it can be worn to the movies. It’s versatile because it can be finished brightly to give it a more polished look, or with a satin appearance to make it more casual. It can be made in 22K so that the wearer experiences a deeply pure yellow color, or it can be alloyed with silver (15%), copper (6%), and cadmium (4%) to give it a green appearance. There are many ways karat gold can be produced and many colors it can be created in, which makes it unlike any of the other precious metals that watch cases are often crafted in.
Yet while the Swiss watch market saw in 2015 its first downturn since 2009, the introduction of the Apple watch brought wrist adornments to a new audience – the tech generation – and those watches are available in both 38mm and 42mm, in 18K yellow or rose gold. This is one more way that gold has proven itself not only versatile but also unexpendable.
As for me, I have my eye on a gold watch or two that I’d like to purchase for myself once this writing thing takes off. A recent trip to Baselworld in Basel, Switzerland introduced me to many watchmakers I had been previously unfamiliar with, so my watch wish list more than doubled by the time I took the ten-hour flight back home. And every one I found myself falling in love with was gold. A few were white gold, a couple were yellow, and one was a glorious rose gold with a dark brown leather strap and stunning mother-of-pearl dial. So many watchmakers are now adding a wider variety of women’s watches to their lines because as I had mentioned previously in this post, women are the ones with the majority of the buying power right now, and those numbers are bound to rise. Nearly 4.2 million women in the United States earned six figures or more according to the 2013 U.S. Census, and what better way for a woman to celebrate her accomplishments than with something she purchased for herself with the money she earned herself, that she can pass on eventually as an heirloom. Don’t think for a second that little Julia isn’t going to eventually get Jackie’s gold Rolex. There’s no doubt in my mind that she someday will.
Watches will likely be made in gold for many years to come. It is not a metal that has gone out of style even with price and market fluctuations, however, it is a metal that is rare now, and according to Goldman Sachs’ European Metals and Mining Analyst, Eugene King, may become even rarer in the future. So start saving your dollars and get the watch you want as soon as you can, gang, because the scarcer something gets, the more expensive it is bound to become. I don’t even want to think of living in a world where new gold watches no longer exist.
This post is brought to you in collaboration with May is Gold Month, an annual celebration of all things Karat Gold. Visit MayisGoldMonth.com for weekly trends, extraordinary golden deals, and for a chance to win $1000 Karat Gold Jewelry shopping spree. Follow @MayisGoldMonth on Facebook, Instagram, Pinterest and Twitter. Or via #MIGM #MayisGoldMonth.
I play well with boys.
Let me reiterate: I grew up the youngest child and only girl in a house full of males. I played hockey, baseball, and football in my youth (and occasionally still do – just ask the Baselworld crew at the Shinola booth). I’m currently raising a soccer-and-ultimate-Frisbee-loving ten-year-old son, prefer my scotch from the Highlands (neat), was pre-accepted into the Philadelphia Police Academy at eighteen because of my skills at the firing range, have been known to hold my own in a game or two of D&D, and can name the majority of the 1986 Philadelphia Flyers starting lineup while also telling you their jersey numbers and most of their averages.
So as previously stated, don’t let the stilettos, pencil skirts, or deftly applied winged eyeliner fool you…
I play well with boys.
What this often means, however, is that I’m outnumbered in my preferred groups when it comes time to talk about things for women. Case in point: women’s watches. And while this year’s Baselworld could be considered The Year of the Woman (as I stated in a previous post) we need to be honest with ourselves and admit that women’s timepieces aren’t exactly on the lips (or fingertips) of every well-read watch journalist out there. Were there plenty of spectacular watches for *her* in Basel this year? Sure there were, and I will continue to talk about those down the road, but I thought it would be cool to also play the double standard game for a change and highlight some of the men’s watches from the show that were made nicely enough, and well enough, for a successful woman to wear. This doesn’t mean that the watches needed to have diamonds, or a floral pattern, or a brightly-colored crocodile strap. On the contrary, it means the watches needed to have personality, be beautiful on the inside (though the outside couldn’t hurt), and have, above all else, character. If my choices below were men, I’d be looking for certain qualities within them, which is how I’m choosing to describe them each in order to make this piece a little more fun.
First up, the Angelus U20 Ultra Skeleton Tourbillon.
If transparency is yo thang, then this is the watch for you. I regrettably didn’t have a ton of time to spend with this piece or the other Angelus watches I got to see but what little I did have was filled with amazement and awe. If I were speaking of this watch like I were speaking to my best friend about, say, a man I recently went on a first date with, I’d describe it this way:
“Well, let’s just say he had nothing to hide. I mean, he was meticulously on time, incredibly interesting, well-built, and he left everything out in the open. I liked these things about him. I wouldn’t call him overly ostentatious, but believe me, he definitely had an attention-getting quality. And no, we didn’t have enough time to get to *know one another better,* nosey.”
In order to give the U20 its unique “floating movement” appearance, the bridges have been made in skeletonized blue titanium for increased transparency, with the components being satin-finished and hand-polished. To give the wearer more visibility into the case (thus greatly increasing the three-dimensional effect) a sapphire crystal dome is used in lieu of a bezel, allowing the movement to be viewed from the side as well. The case is made of carbon fiber and uses titanium lugs, but even without the aesthetical description, the Ultra Skeleton Tourbillon stands on its own as one of the coolest dudes watches seen at Baselworld this year, in my opinion.
Next, if you’re a woman who is into complex humans or objects (men, watches, etc.) the Fabergé Visionnaire DTZ should be right up your alley. One of the most original pieces I laid eyes on in Basel, the hours and minutes of the watch’s local time zone are represented via peripheral hands that rotate around a raised, centrally placed dome. However, its coolness factor has only just begun, as the Visionnaire DTZ also exhibits a second, remote time zone which can be seen through an aperture – amplified by a magnifying element – located in the dome’s center. That second time zone can only be seen, however, when looking at the watch straight on, which adds to its appeal and gives it sort of a quirky feel (something I’m really learning to love about Fabergé). Upon inspecting the watch at our meeting, my colleague Craig Danforth looked at me with glee in his eyes and said, “Do you think [super well-known watch journalist] has seen this yet?!”
Now I’m going to break down some of the watch’s additional characteristics by giving you a definition for each as if I were describing to my mother a guy I was seeing.
- 43mm diameter = “He’s got broad shoulders, Mom, but he’s not overly muscular.”
- DLC-treated Titanium and 18K white gold case = “Yes, he comes from a well-adjusted family. Both sides.”
- AGH 6924 Caliber self-winding movement = “Well, he’s known around his office as the ‘self-starter.’”
- Black alligator strap = “Did I mention how good he looks in leather? He looks really good in leather.”
- German silver hands with TC1 luminescent coating = “Oh, and he has the NICEST hands.”
- Slim bezel = “He keeps himself very fit, yes. He’s mindful of his calories, for sure.”
- Water resistant to 30M = “He’s *so* into snorkeling.”
- 50-hour power reserve = “Um… that’s really not something I feel comfortable discussing with you.”
ANYWAAAAAAAAAY… let’s move on to the third watch in this piece, the Manero Flyback by Carl F. Bucherer.
Now THIS is a watch worthy of wrapping itself around a woman’s wrist if I’ve ever seen one. I practically squealed when I got my hands on it so I’m pretty happy to get to talk about it on the blog. I’d consider this the “Romantic” of the group for more than one appropriate reason.
There is a wearable sleekness to the watches in the Manero series that makes them different than the other CFB collections. They’re suit watches, yet jeans watches; they’re your dress watch and your casual watch and likely no one would question their appearance on your wrist either way. This year’s Flyback Chronograph was pretty popular amongst both the retailers I spoke with as well as some of my fellow writers. The watch features the caliber CFB 1970 automatic movement which is controlled by a gearwheel while also providing a flyback function, allowing multiple time intervals to be measured in quick succession. But for me, as superficial as it will sound, the true beauty of the piece is in its face. The rose gold version was what I got to toy around with at my appointment in Basel and the contrast of the silver dial against the blush-hued, irregular tetrahedron-shaped raised indexes (thank you, tenth grade geometry class. [#nailedit]) gave me that “love at first sight” feeling that I hadn’t felt since, well, probably meeting my tenth grade geometry teacher. If this watch were a man sitting in my favorite coffee shop he’d likely be wearing a tan corduroy blazer over his perfectly fitted lightweight sweater and impeccably worn dark-toned jeans. And if it were a man, I’d likely make eye contact with him and hold that gaze until he looked away. I would then walk over to him and tell him that I found him incredibly attractive before turning and strutting toward the door. Then, naturally, I’d get my foot caught in someone’s computer bag strap while simultaneously dropping my skinny chai latte because that’s always what happens to me when I try to be sexy which is why I usually stick with humor.
And last but not least, we come to a watch specifically designed for the U.S. market by Laurent Ferrier, The Galet Traveller US Enamel Dial.
Many of you reading this may think to yourself, “I don’t understand. I live in the U.S. and this watch is made for the U.S. market, so why did they use two ‘l’s to spell the word, ‘traveler?’ (And many others of you reading this may think, “What did I eat for lunch yesterday?” because you’re not very good at spelling or foreign languages and you didn’t catch that there was a difference.) But the answer to the former of those questions is this: Laurent Ferrier has instead chosen to focus on the U.S. market in the literal sense by creating a new enameled dial that, according to the brand, “gives the entire North American continent pride of place.”
My appointment with Jessica Gasser, Laurent Ferrier’s head of Marketing and Communication, went extraordinarily well, partly because she was incredibly kind and patient with me and partly because the CEO of Laurent Ferrier, Vanessa Monestal, took part in our meeting. Here we were, just three girls hanging out and talking nail polish tourbillons, the Kardashians the Besançon Observatory, and Jimmy Choos Assegai-shaped hour and minute hands. I learned as much in that meeting as I think I learned in total for the entire trip and I was OBSESSED with the fact that Vanessa is at this wonderful company’s helm.
To round out my manly descriptions of the watches in this post, if I had to categorize the Galet Traveller US Enamel Dial, I’d say it would be my “Nerd Crush.” It has a self-winding Calibre LF230.01 chronometer, off-centered micro-rotor with pawl-fitted unidirectional winding, is equipped with a “silent bloc” shock-absorbing system, front and back domed sapphire crystals, has an 80-hour power reserve, “teardrop” hour markers, and Champlevé enameled dial depicting the Earth with North America in the center. The watch (and the company) is smart; it knows a thing or two about science, a thing or two about history, and a thing or two about design. It may not be for everyone, and I’m sure it’s certainly not for every woman, but for me, it was the Mary Poppins of timepieces… practically perfect in every way.
That concludes my little “double-standard” experiment with some of the men’s watches I had the pleasure of seeing at Baselworld. Hope you’ll stick around. I’m only just getting started.