Punk Rock, Morning Scotch, and All the Balls a Writer Can Handle: Watch Week in Vegas Part 2 – Quality Time at Clockwork and Swiss Watch
“To me, punk rock is the freedom to create, freedom to be successful, freedom to not be successful, freedom to be who you are. It’s freedom.” – Patti Smith, punk rock poet laureate
What is freedom to you? Seriously, I’m asking you. Or rather, I am suggesting for the sake of this piece that you ask yourself that question. When you hear the word “freedom,” what’s the first thing you think of? Is it our country? A sense of nationalism? Divorce? Leaving your job? Travel? Not paying your taxes? A night out without the kids? Going commando? Paragliding? What makes you free in your own mind? How would you make yourself free if you could?
For me, freedom means the ability to write how I’d like without penalty. It means working for myself, and expressing myself through the voice that separates me from the pack. Freedom, by all accounts, means that I’m uninhibited; that I can strip a story to its bare bones and tell it as it happened without the fear of being fired, fined, or frankly, f**ked. That is my freedom; being unattached. It is what gives me the wings to fly as far as I’m able or as near as I wish, but what also allows me to chirp whenever I feel the need, and as loudly as I deem fit.
And at that end of the day, that, quite honestly, is very much punk rock.
In between my volunteer work at the Women’s Jewelry Association station that was set up right outside the entrance to the JCK show, I was able to make appointments with some of the watch brands at Swiss Watch as well as at the other two watch sections of JCK: Clockwork, and LUXURY Watch. The Swiss Watch show has long provided a place where notable brands such as Longines, Carl F. Bucherer, Tissot, Frederique Constant, and Perrelet are able to comfortably show their wares to retailers far away from the batsh*t craziness that is the show floor. Getting up to the suites at Swiss Watch is no small feat, however, for the entrance is heavily guarded and requires not only an appointment, but also a phone call confirming said appointment, a show badge, photo ID, proof of residency, blood type, mother’s maiden name, voter registration card, life insurance policy, first-born male child, frequent flyer number, AARP membership card, and a handwritten letter of permission from your parents. But once they get those things you pretty much have free rein. Clearly, I’m using satire here but the truth is that with all of the nuttiness going on in this country, you probably don’t want your entire inventory of Swiss timepieces set up in the middle of some one-sided booth with a sign that says “honor system” beneath it.
My favorite meeting in the suites had to be with Ball Watch Company for a couple of solid yet also slightly disturbing reasons. For one, the company is called, “Ball”… um, have you met me, people? Hell, have you read me? You can’t throw a watch brand by the name of “Ball” my way and expect that I’m just going to let that slide. Every one of my comedic idols would shun me if I were to not mention how exciting it was to see all of the Balls spread out on the table during my appointment, or the fact that the tan ones had a really good weight to them. (I mean it, folks, those were some hefty Balls. I’m thinking of getting a couple of my own.) And while it’s no secret that I’m desperately trying to make coffee spew from your nose as you read this, the reality is that I have been a longtime lover of Balls. In fact, back in May of 2014, I wrote a piece on my jewelry blog about the watch brands I was looking forward to seeing at Swiss Watch, and Ball Watch Company was first on my list. Here’s a passage from that post about the Balls I was anxious to get my hands on:
Models of interest:
- DeepQUEST: (Because the title reminds me of my trip to Cancun in the 90’s for spring break. IT HAS TO DO WITH SNORKELING, YOU PERVS.) 43mm diameter, titanium single-block case, automatic helium release valve.
- Big Boy: (Um, what man doesn’t want a watch by this name?) 46mm diameter, anti-reflective convex sapphire crystal, stainless steel, screwed-in crown.
- Roman: (The name of my son. Or rather, the thing that happened nine months after I experienced *DeepQUEST* with *Big Boy.*) 41mm diameter, automatic caliber, crocodile strap with stainless buckle, shock resistant to 5,000G’s.
So as you can see, I’ve been researching Balls for years. I can’t even begin to describe to you how many hours in my adult life I’ve spent on the internet looking at pictures of Balls, so to have them here, in Las Vegas, right in front of my face and in all of their glistening glory, brought me immeasurable joy.
I was greeted with a scotch and a smile by a young, handsome man when I walked into the hotel suite (or as I like to call it – flashbacks of my twenties [and occasional forties]) whom I recognized to be Wes Burke, marketing and communications director at Ball Watch USA. If you have yet to meet Wes then you’re not as happy in your life as you could be. This ray of sunshine sprinkled with the sweat of Christmas elves will make you fall in love with anything he’s pushing, so prepare yourself if he approaches you, especially if he’s providing booze before noon. Good booze before noon. And lots of it.
I mentioned to Wes that what I really wanted him to show me were his women’s Balls. These Balls are smaller in size but that didn’t make them any less glorious. While several of the Balls appealed to me, I found two in particular that really piqued my interest. First was the ladies Trainmaster Moon Phase with mother of pearl dial (though, by rights, I expressed to Wes that Ball should change the name to the Ladies TrainMISTRESS Moon Phase because there is a big market for dominatrix watch collectors [or so I’ve heard] and Ball could corner that market without the use of whips or Shibari. Don’t ask me why I know that term. Seriously. Just… just don’t.) I particularly liked the black leather strap on the Trainmistress Trainmaster because… well… you know what they say… once you go black leather strap…
The other Ball that I found interesting simply because it didn’t look like any of the Balls I had seen in my life was the Ladies Conductor Transcendent Diamond. Rather than being round, this Ball had almost a cushion shape to it, which appealed to me, aesthetically, because I like it when designs (and people, and ideas, and body parts, and blogs) go against the norm. The one I tried on had a mother of pearl face, white leather strap, and stainless steel diamond bezel which made it eye catching enough for the watch buyers out there who like it when their Balls get attention.
It was a fun-filled meeting where I learned many things about Balls that I had not known prior. And all kidding aside, the watches themselves are very much legit. They’re hitting a price point that is sought out right now, especially with sales numbers declining for Swiss Watches across the board. And they’re doing it by not taking themselves so seriously. This is key, people. I said the same thing in the article I recently wrote for InDesign.Jewelry: fun is where it’s at, and if you can’t have some fun with Balls in your life, then you probably can’t have fun with anything.
The other experience I want to talk about in this post is the unexpected one I had with Jack Mason watches. For starters, they had the coolest, raddest, and most phallic-looking booth in all of Vegas: an Airstream trailer (seriously, don’t those things look like Bullets?). I didn’t have a pre-scheduled meeting set with Jack Mason, but on my way back from the Red Bar Crew Mixer event being held in the Clockwork lounge (which by the way, was where I FINALLY got to meet social media pal and watch writer Ed Estlow, along with Faisel Nayani, Kevin Mantell, Paul Erhardt, and some bearded dude named Adam), I swung by the Airstream to at least take a peek. Thankfully I ran into Taisia Fredrickson who handles Jack Mason’s brand and digital content, and she invited me inside so that I could have a closer look.
Let me point out the first thing that grabbed me about this brand and that likely may never let me go: the genre of music playing inside the trailer was Punk. Effing. Rock. Taisia informed me that they carefully select the music and try their best to keep it a diverse mix but also representative of the brand, and any watch brand that has punk rock playing in their booth is a watch brand I want to get to know.
Taisia explained to me that the Jack Mason watches were all designed in Dallas, Texas and the company is headquartered there, but as to not run into any Shinola-like trouble (my term, not hers) she was clear that the parts were made and assembled elsewhere. The movements are Japanese, the leather straps are made in Italy, and the watches are assembled in China. You know what, I’m all about disclosure, and I respect that Taisia was up front right off the bat so that there was no confusion and so that I didn’t immediately think that the watches were U.S. made. So, now that the details on the manufacturing have been stated, I want to talk a little bit about the look of the watch and why I think they’d be a great starter watch for someone who may not have the funds to go for something like a Tudor, or even the stash to buy a price point watch like a Hamilton.
Their watches are separated into two different series types: Nautical and Aviation, the latter allowing them to offer pilot-type watches and chronographs with stainless steel cases for under three-hundred bucks. And from an American design standpoint, they truly took care to make these watches look a LOT more expensive than they are, down to the subtle red, white, and blue markings on the watch’s second-hand. They are clear that these watches are accessories and not necessarily heirlooms, but also that they’re nice accessories and that they’re proud of how the pieces are designed.
I’m looking forward to the launch of their women’s line this October and will absolutely be buying one for myself because honestly, I really just like how they look. I’d drop a couple of hundred dollars on a pair of shoes without blinking an eye so why wouldn’t I on a chronograph that’s as appealing as anything else I might wear, right? Fun, people. Fun is king. If you didn’t believe that statement to be true you wouldn’t be reading my blog in the first place.
That’s all the time we have for today, but stay tuned for the third and final installment in my coverage of the watch events in Las Vegas as I get into what goes down when the lights go up. Until then, be careful not to break your, or anyone else’s Balls.
2 thoughts on “Punk Rock, Morning Scotch, and All the Balls a Writer Can Handle: Watch Week in Vegas Part 2 – Quality Time at Clockwork and Swiss Watch”
June 30, 2016 at 7:20 PM
This was Ballsy. Loved it. The Jack Mason watches were cool too. Thanks for the ongoing education. I am now interested in wearing a watch for the first time since 2001. Your fault. ;}
LikeLiked by 1 person
December 31, 2016 at 11:39 PM
[…] shows in Las Vegas (Swiss Watch and COUTURETIME) then I’d never have written my award-winning notorious blog post on Balls. And come on, don’t we all agree that was a piece of work? (THE POST, NOT ME.) Ahhh, Sin City. […]